Sharon Baker & Co assists companies large and small in delivering their best possible strategy for growth, using tried & tested processes to maximise profits, boost sales and win more new business.
from existing clients to whole new markets
Creating Practical Account Plans
Step-by-step guidance for client service directors and account managers
The outcome
Business growth derived from the development of existing clients.
The outputs
Client account plan template
Selection of client account manager (CAM)
Appointment of client account team
Facilitation of Client Account Plan session
Draft Client Account Plan Review and finalisation of plan
Develop and agree roles and responsibilities for CAM
Review progress of plans with GM
Growing Client Relationships
Step-by-step guidance for account managers AND TEAMS
The outcome
Underpinning of growth strategy and healthy pipelines.
The outputs
Formation of internal team of experts and client relationship managers
Use of key project opportunities as focus for developing good governance and depth of relationships within the client organisation
Constant innovation, planning and face-to-face meetings with clients
Identify training, coaching and mentoring of client relationship managers
Optimisation of client relationships
Monthly and quarterly reviews of progress against revenue forecasts
Developing New Markets
A 6-month programme for business managers
Duration: One week on-site consultancy then progress reviews monthly for 6 months
The outcome
Qualification and planning for growth in a new market
The outputs
Scoping - research and workshop
Identification and quantification of service / market
Selection of internal market development team
Determination of market opportunities - new clients / new services or existing clients / new services
Development of growth strategy
Development of increased capability programme
Monthly progress reviews and summary presentation
The Key To Winning Tenders
Maximising your competitive advantage
The outcome
A bespoke response document every time.
The outputs
Development of winning strategy
Document production schedule
Document structure
Bronze, silver and gold reviews
NOTE: OUR EARLY INVOLVEMENT IS CRUCIAL, SO PLEASE CONTACT US PRIOR TO THE RELEASE OF THE TENDER
The outcome
A proactive and engaged team, a clear strategy and greater success.
The outputs
Appointment of pursuit leader and a support team
Defining opportunity, client drivers, project issues, competitor analysis and key messaging
Relationship mapping
Develop a winning strategy
Executive summary
Your Pursuit Strategy
A crucial planning phase for
ANY PURSUIT TEAM
Managing Effective Pipelines
A critical sales forecasting tool
Duration
Part 1: 1 week
Part 2: Financial year with quarterly reviews
The outcome
A two-phase programme providing bullseye sales forecasts. Compatible with any CRM platform or manual administration workflow.
The outputs
Part 1
Benchmarked revenue YTD
Agreed sales forecast
Initial pipeline developed
How-To guide to assessing health of pipeline
Part 2
Monitored pipeline
Troubleshooting
Monthly reviews of pipeline health
Nurturing A Culture Of Growth
A bespoke year long programme for business development
Duration: 12 months
The outcome
A business-wide capability for sustainable development and revenue growth, led from the top down to inspire from the ground up.
The outputs
Identification of success indicators and sales goals
3 year revenue trend analysis report to benchmark progress
Selection of your business development team
Facilitating business development meetings
Monthly reports and summary presentation
